PRSA Logo 2010


Alicia Jacobs, membership chair:


Tuesday March 15, 2011 from 3:00 PM to 4:00 PM EDT

Add to my calendar 


Rensselaer County Chamber of Commerce 
255 River Street
Troy, NY 12180

Driving Directions 

PRSA - Capital Region Chapter Members Only Webinar Event -Demonstrating the Business Value of PR 

For this special event for CHAPTER MEMBERS ONLY, attendees will have an opportunity to join other capital region professionals at the Rensselaer Chamber of Commerce for a viewing of a one-hour webinar entitled “Demonstrating the Business Value of PR,” put on by PRSA National.

The normal cost of this one-hour webinar is $150 for chapter members. But you’ll be able to watch with others for just $10.

Seating is limited to 20 so register today!

For more information, e-mail membership chair Alicia Jacobs at



Practical Solutions to Measurement Conundrums

We’ve started to see standards for public relations and communications measurement that are slowly becoming acknowledged and implemented industry-wide. Yet how do you measure social media, let alone traditional media? Learn how to go from measurement novice to maven, how to incorporate measurable objectives into a communication plan and how to connect public relations outcomes to business objectives that demonstrate true value.

You will be able to:

Comprehend the importance of measurable objectives to the strategic process.

Understand how to support organizational “KPIs” (key performance indicators) in your work.

Clearly demonstrate the business value of public relations to your organization.


Shonali Burke, ABC, is principal of Shonali Burke Consulting, based in the Washington, D.C., area. She has more than 13 years of experience in the communications field, including agency experience and a stint as the ASPCA’s vice president, Media & Communications, where she recreated the communications function for the country’s oldest animal welfare organization and instituted its award-winning measurement program. Shonali was named to PRWeek’s first top “40 Under 40” list of U.S.-based public relations professionals in 2007, and speaks frequently on the business of communication, including public relations and measurement.