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Presenter: Susan Beaver Thompson
Create a Winning Content Marketing Strategy
What is content marketing and why is it important to generating traffic to the web? This hands-on informative workshop will give you an understanding of how to use content marketing to use content marketing to build your business and market your website. Important things to remember - 1. 27 million pieces of content are shared daily, 2. Quality content is important to Google rankings, 3. Companies with active blogs receive 97% more leads, 4. Search engine optimization (SEO) and content marketing are interrelated.
In this seminar you will learn, how to:
- Write SEO content copy
- Repurpose and create copy
- Integrate video and social media into your content plan
Gain knowledge and ideas from a seasoned content professional that you can implement immediately. Whether you are launching a new business or already have an established online presence this seminar will provide an outstanding opportunity to learn firsthand how quality content can grow your business. Walk away with actionable steps that you can apply immediately.