WWBN Tidbits of Training

Building Your Blogging and Content Strategy

For some of you this may be the second in your 2 part course, if you took the session WHAT is your WHY with Andrea Ting-Letts. For others it will be a stand alone course. 

Building your BLOGGING and CONTENT STRATEGY

Once you have nailed down your WHY: 

• What do you WRITE about in your blog?
• What should you SHARE on your social media channels?
• WHAT KIND of CONTENT will resonate with your audience?
• How can you use your content to DRIVE TRAFFIC to your website?
• How, when and where should you PROMOTE your content?
• When will you FIND the TIME to create your content??!!

In Part 2 of this comprehensive workshop, social media expert JUHLi will help you understand why a content strategy is vital to managing your marketing, and help you establish the key components of your long-term plan.

You will be provided with structure to help brainstorm what type of content will best attract and serve your ideal audience, and you will leave with the information & tools you need to create a 12-month content plan (A.K.A. Editorial Calendar).

When you have a plan you won’t waste time on “What should I create that would be interesting to my audience?” You can dive right into creating content to serve the audience you love. It IS POSSIBLE to feel ORGANIZED, INSPIRED and EMPOWERED to create the content that will connect you to your audience, bolster your credibility and position you as an expert in your field.

 About Juhli:  I love to learn, teach and connect people! That’s why I’m so excited about social media technologies – you have the potential to connect with anyone, anywhere in the world or connect with people in your own backyard. I show my clients how to find their ideal audience online and how to build relationships that will lead to sales.  www.juhliselby.com 

$40 Public | $30 WWBN Members