Cristina Sarmiento
Doral Chamber of Commerce & City of Doral
305-477-7600
cristina@doralchamber.com
Contact about the Workshop:
Jean Marco Bendezu
StartUp Doral Presents:
Acquisition or Retention: Which is best for your business?
Thursday September 6, 2018| 9:00 AM to 11:00 AM
What is Acquisition?
The strategy on working to get new customers in the door. Most strategies don’t give you a way to track how effective your advertising is in relation to your investment, i.e. direct mailers, flyers, ads.
What is retention?
The strategy of working to retain your customers, so that they come back more often and spend more on average.
Topics:
1) Acquisition vs Retention: Differences
2) Dive into Acquisition: Examples and what an effective strategy looks like
3) Dive into Retention: Examples and what an effective strategy looks like
4) Why having both strategies in place is why your business will grow to surpass your goals
5) Conclusion & Questions
IDEAL FOR:
Business Owners
Business Consultants
Marketing Managers
Advertising Professionals & Agencies Business
Marketing Students
Innovation Managers
Bloggers
Retailers
Social Media Managers
Together, let's love local.
Get to know our speaker:
Jean Marco Bendezu
FIVESTARS
(305) 519-5123
jeanmarco@fivestars.com
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The "StartUp Doral" workshops are offered free of charge through a partnership between the Doral Chamber of Commerce, the City of Doral and local area businesses, on the first Thursday of the month. Workshops are held at the Doral Government Center, 8401 NW 53rd Terrace 33166.