Frameworks: Re-Framing Health and Human Services Workshops

***NOTE: An organization's Executive Director is required by the trainers to attend Day 1 (April 1, 2019 from 10-11:30 a.m.). If an Executive Director does not attend Day 1, staff/representatives of that organization will not be allowed to attend Day 2 (April 10, 2019).

It’s time to change the story we’re telling! Your organization’s story is vital in helping the public understand what you do, and how and why you do it. Yet storytelling that includes unproductive language and messaging can have a negative impact on the perception of your field.

We want to promote the value of our sector in a way that resonates with the public and communicates how human services benefits all members of society. It starts with changing the way we talk about ourselves.

Join us as we look beyond the story to learn about re-framing—a new communications strategy that is proven to build broader and deeper support for human services. Learn how the power of words that include metaphors and research-driven values can reframe the value of health and human services in McHenry County.

You’re invited to a hands-on exploration of strategic, evidence-based ways to share your organization’s story and accomplishments through two interactive workshops. This course, brought to you by Illinois Partners for Human Service in partnership with the National Human Services Assembly, is designed to share the research behind the recommendations, discuss how to avoid communication traps and offer practical ways to apply the powerful reframe strategy to your own communications.

Day 1: April 1, 2019 from 10 a.m. - 11:30 a.m.
For Executive Diretors

REFRAMING YOUR MESSAGE TO CREATE ACTION AND SUPPORT
Health and human service leaders will learn about new evidence-based communications strategies that resonate with the public and are designed to redirect public thinking.

Objectives:

• Examine current public and political landscapes influencing perception of the health and human services field
• Identify and avoid communication traps
• Become familiar with elements of the new narrative to create persuasive communications
  
  

Day 2: April 10, 2019 from 9 a.m. - 5 p.m. (Lunch will be provided)
For Executive Directors, Board Members, Communications, Advocacy, Development and Other Staff 

THE NEXT LEVEL OF REFRAMING: CHANGING THE CONVERSATION
Dive into a new narrative for health and human services through interactive activities. Learn about framing theory and begin approaching your own story through this new lens to communicate more effectively. Attendees are encouraged to bring a print copy of their website’s “About Us” page or media kit.

Objectives:

• Develop the skills to create strategic messaging that will build public support for health and human services
• Apply reframing to your own communications
• Examine framing theory and research methodology
• Utilize online reframing tools

When:
Day 1: For Executive Directors - April 1, 2019 from 10 a.m. - 11:30 a.m.

Day 2: For Executive Directors, Board Members, Communications, Advocacy, Development and Other Staff Members - April 10, 2019 from 9 a.m. - 5 p.m. (Lunch will be provided)

Participants:
These workshops are intended for nonprofit organizations that serve McHenry County.