Build Your Marketing Toolkit

Marketing with Offers/Promotions and Events

 

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Part 1: Build Your Marketing Toolkit: A framework for small businesses and organizations (60 minutes)

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.

Attendees will learn:

1. What marketing really is (and isn’t).
2. How marketing has changed in ways that benefit small businesses.
3. The importance of setting marketing goals and objectives.
4. The 4 Pillars of Marketing Success – a framework showing how different marketing activities fit together.
5. It’s ok to start small, to start where you already are.

Join us and build a foundation of marketing knowledge to help your business or organization grow.

Part 2: Campaigns That Drive Action: Offers & Promotions
(30 minutes)

Increase & reward loyalty while driving new customers to your door.

At the heart of small business marketing are the campaigns that drive action – collections of
marketing activities that help a small business or organization to achieve its goals and objectives.
One important campaign type that many small businesses or organizations have likely run, but
would like to learn more about, revolves around Offers and Promotions.

These could be a simple coupon or a Facebook campaign. You may be considering joining forces
with a deal provider and you’re wondering what you should be looking for in a deal or offer that
matches your needs. This session will help you learn what you need to know about successful
deals, and how you might use them for your marketing efforts.

We'll Cover:

1. What the three things you really want to get with your deal
2. The different types of deal you might run
3. 5 steps to a great offer
4. Start building your own offer and understand the 5 Don’ts of Deals

Join us and learn some great new strategies to help develop your next offer or promotion.

Part 3: Campaigns That Drive Action: Events & Registration
(30 minutes)

Increase & reward loyalty while driving new customers to your door.

One important campaign type that many nonprofits and small businesses have used, but would
like to learn more about revolves around Events.

When you run an event you want to make sure that you leave ample time for the promotional
activities that will drive your registrations, and you want to create and provide an optimal online
registration experience. If you have run events or are considering running events, and you’d like to
build on your knowledge of these two important elements of running a successful event, this
session is for you.

Please note: this section will not be addressing best practices around event planning topics like
venue selection, planning event entertainment or dining options, running fundraising activities like
live or silent auctions, etc. It is focused on helping the audience promote their event and streamline
the online registration process.

We'll Cover:

1. The different types of events you might run
2. Setting a goal for your event
3. Promotion of your event (including a sample promotional timeline and activities)
4. Set up an effective online registration process
5. Post-event activities you can’t forget

Join us and learn some great new strategies to help you promote your next event and set up an
online registration process that helps your event succeed.

Level: This is an introductory-level business workshop with a focus on campaigns using promotions/offers and events to market your business.

This workshop is ideal for the following people:

1. Small business owners
2. Entrepreneurs
3. Not-for-profit employees
4. Marketers seeking to stay current with new marketing technology and strategies
5. Anyone with questions about promoting their business with promotions and/or events

Materials Provided in Workshop:

All attendees will receive:

1. Copy of Presentation
2. ”5 Reasons Why A Local Deal Can Help Your Business," a Constant Contact Guide

Cost: $35

Workshop Leader: Erik Bunaes, Constant Contact Authorized Local Expert (review Erik’s bio)

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Note: Registration is completed on Schenectady County Community College website.

Course Reference # (CRN) 92694, Course Section (CFP) 203-51.

Schenectady County Community College - Class Registration Options

1. Register online at SCCC website: click "Register Now" button below.

2. Register in person at Registrar's office (located in Elston Hall, room 212).

3. Fill out registration form (download here) and fax to Maria Kotary at (518) 836-2799.  (Be sure to include your e-mail address to receive registration confirmation).

Any registration questions, please contact Maria Kotary, Associate for Continuing Education, Schenectady County Community College, 78 Washington Ave., Schenectady, NY 12305. Phone: (518) 381-1423. Fax: (518) 836-2799.

Register Now!