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Using Surveys to Build Brand, Grow Business and Position Yourself as a Thought Leader

Introduction

If you ask customers of any organization, you will find there are things they would like to see that they are not receiving. This could be better service, different services, more features or different pricing. This list could go on and on.

The reality is that many organizations are so busy managing their own business or chasing new customers that they are missing chances to improve what they are doing. Making customers happy (or even more happy) just takes listening more to – and learning from - your customers. But who has time for that?

Overview

Attend this marketing presentation to learn valuable new ways to get closer to your customers and bring your customers to your business.

We will show you how to get feedback from the people important to your organization by using surveys, polls and reviews. We’ll also show you the dramatic effects doing this can have on your organization, often in very unexpected ways.

Attendees will learn:

1. How and why surveys and feedback can be invaluable tools to your organization.
2. How using market feedback and research positions you (or your organization) as a market leader (and how any organization can benefit from this).
3. Best practices of surveys, including objective, format, length, etc.
4. Specific scenarios for using surveys/feedback.
5. What to do with the results once you have them.

Besides using customer feedback to ensure your customers are satisfied, any organization or individual professional can use these strategies to comment on state of industry. By commenting on the state of industry, region, market and trends, every organization has a chance to showcase their knowledge and expertise and get their name in front of people (by being in the newspaper, in the news). We’ll show you how this all works and how to make it happen for you or your organization.

Who Should Attend:

1. Marketing professionals (in-house, agency, consultants).
2. Professionals seeking to establish or extend position as thought leader or innovator.
3. Entrepreneurs seeking new ways to improve their business both operationally as well as from a growth perspective.
4. Not-for-profit professionals seeking ways to expand audience and build membership.
5. Professional services providers seeking to enhance reputation and find innovation.
6. Entrepreneurs or marketing professionals seeking new methods of audience engagement and new sources of content development.

Cost: No charge.

Workshop Leader: Erik Bunaes, Constant Contact Authorized Local Expert (See Erik's bio).

Contact us at TVBC or 518.250.9035 and we’ll be happy to answer your questions.

Register Now!