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Use Email and Digital Marketing to Build Profitable Relationships & Drive Sales

The Direct Marketing Association has found that email marketing has a return on investment (ROI) of 4,300%. That is an amazing return on the investment you make in your organization.

Using targeted email, combined with social media, to share useful information is an effective way to help those people important to your business find the right solutions and information to meet their needs. This type of “content marketing” works very well in developing and maintaining relationships with customers, prospects, partners, referral resources and the media.

The challenge with content marketing is that it is technical and uses a variety of web-based tools and technologies. We’ll show you some great tools and tips to improve your digital marketing and communications.

You will learn:

1. How marketing on the web works today.
2. Where email and social media marketing fits in today’s best marketing.
3. The types of content and format of email/social posts that work.
4. How to measure the success of email campaigns (and improve their results).
5. How to get readers to take action.

Benefits of Attending this Event:           

1. Learn about current email and inbound marketing best practices.
2. Gain insight into digital and content marketing in 2015.
3. Ask all your questions about digital and email marketing.
4. See brief overview of a digital marketing platform which includes email, coupons/deals, social campaigns, online surveys and event management.

This class is open to anyone who is interested in learning more about best practices in digital marketing as well as using the Constant Contact platform.

The Community Loan Fund of the Capital Region will have computers available (or you can bring your own).

Would you like a free practice/trial Constant Contact account to explore, request one here. 

Create and Send an Email [Video]

Materials: All attendees will receive a copy of the slides and handouts via email following the class.

Cost: No charge.

Workshop Leader: Erik Bunaes, Constant Contact Authorized Local Expert (See Erik's bio).

Contact Endorphin Advisors or 518.250.9035 and we’ll be happy to answer your questions.

Register Now!