B2B Content Marketing:
From the Blog to the Bottom Line

Not so long ago, content marketing was considered the realm of the business-to-consumer (B2C) marketing world.

After all, what could a business-to-business (B2B) company possibly have to blog about?

How times have changed.

In 2015, smart B2B marketers across industries are adding content marketing to their strategies ... and reaping tremendous results.

Join us on January 28 for our next free VIP webinar, B2B Content Marketing: From the Blog to the Bottom Line, to learn:

• Why B2B and B2C content marketing aren't as different as some "gurus" make them out to be
• Key differences to remember in creating your B2B ideal client profiles
• How to map out the content assets to drive engagement at each stage of the B2B sales process
  
  
  And if you can't be there live, no problem: we'll be recording it for you!