Grow Your Business With Email Marketing + Constant Contact Email Training 

$15 for JAX Chamber members, $25 for non-members,
includes continental breakfast

In the first part of this session, you will learn how to make email marketing work for you!

Experienced email marketers will learn how to fine-tune their strategy to get even better results. People new to email marketing will learn best practices so they can create a plan that works right from the beginning.

In this session we will dive into:

o How to target prospects and customers
o How to avoid being seen as a “spammer”
o The best ways to build your email list
o How to come up with effective content for your emails
o How to help ensure your emails are opened and forwarded
o How to incorporate Social Media into your Email Marketing Campaign

In the second part of this session, you will learn how to create an effective email newsletter using Constant Contact, the nation’s leading email marketing system.

o How to brand your emails so they mirror your website
o How to include photos and video
o How to use your newsletter to drive social media engagement
o How to see exactly who is reading your newsletter and exactly products they are interested in
o How to use your newsletter to drive people to your website

All attendees will have the opportunity to open a free Constant Contact demo account or purchase an account with a 25% discount provided to members of the JAX Chamber.

The presenters are Pamela Starr, Constant Contact's Area Director and Catrine Fredrikson, Constant Contact's
Authorized Local Expert.

Catrine has lived in Clay County for more than 18 years and a member of the Clay Chamber.

She has extensive experience and expertise in website design, email marketing and social media. Most of her clients are local companies and non-profit organizations.