Community-Based Social Marketing
Introductory Webinar 

Since its introduction almost 20 years ago, people have recognized the power of utilizing Community-Based Social Marketing (CBSM) to foster behavioural changes that benefit their communities and the environment.

An introduction to CBSM is a 6 hour webinar, developed to provide participants with the understanding o Community-Based Social Marketing and techniques.

This training session features a dynamic, multi-media format and audience participation. All elements of CBSM are presented and explained, using examples from successful CBSM programs across a spectrum of issue areas.

This seminar is being presented by Lura Consulting.

Who Will Benefit By Attending

Anyone who is involved in developing, managing, or promoting environmental or health programs that require people to adopt a behaviour will benefit from this training. This includes managers, coordinators, volunteers and communications professionals.

The Instructor

Ken Donnelly has been developing CBSM strategies for clients since 1993, with a particular focus in the environmental and health sectors. He has worked with CBSM founder Doug McKenzie-Mohr on several innovative campaigns, and Doug recently described Ken as “one of Canada’s foremost Community-Based Social Marketing practitioners.” Ken maintains a blog on CBSM implementation at www.beyondattitude.com.

Ken has conducted CBSM training seminars across Canada, in the Caribbean, England and in Scotland, where he collaborates with the Sustainability Centre at Caledonian University.  As Vice President, Eastern Canada for Lura Consulting, Ken has also led hundreds of community engagement and social research projects for domestic and international clients. Ken’s leadership in CBSM implementation, passion for positive change, and engaging presentation style ensures that participants are invigorated and ready to implement effective CBSM campaigns in their communities.

Prerequisite

There is no prerequisite for this webinar.

Cost

The webinar is CAN$225, inclusive of taxes.