Monday, May 4, 2020 from 12:00 PM to 1:00 PM PDT
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This is an online event. 



Lisa Anderson 

Navigating through Volatility with a Forever Transaction 

Customers are likely to be forever changed during this pandemic, and so if we’d like successfully navigate through the current volatility and have customers return and grow after the pandemic dissipates, providing customer service and enabling customer success are critically important. Thus, it is the opportune time to develop or build upon your “forever transactions” with your customers. Learn what this means and how to stand out from the crowd with your customers on this webinar featuring the leading global expert in the membership economy and in creating forever transactions.

 About the Speaker

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a consulting firm that helps companies excel in the Membership Economy and a subject matter expert on membership models and subscription pricing. Her first book, The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, is an international bestseller, and her widely anticipated The Forever Transaction is now available. Her clients have included Microsoft, the Wall Street Journal and Electronic Arts as well as over 100 other membership economy organizations. Over the course of her career, Robbie has worked in or consulted to clients in more than twenty industries.

As a public speaker, Robbie has presented to thousands of people in corporations, associations, and universities. Robbie has been quoted in or written articles for major media outlets, including Harvard Business ReviewThe New York Times and The Wall Street Journal. She has an AB from Harvard College and an MBA from the Stanford Graduate School of Business.