Inside CSR for Nonprofits

Is your nonprofit looking to deepen corporate partnerships and increase funding? In this hands-on workshop, Corporate Social Responsibility experts Cliff Yee and Carol Chin-Fatt will share insider knowledge about what drives businesses to give and how nonprofits can leverage these drivers to create stronger, more fruitful partnerships. This is your opportunity to get inside the mindset of corporate funders and learn to effectively create mutually beneficial partnerships.

Workshop discussion topics  will include:

• CSR Fundamentals – what nonprofits need to know about why companies give (hint: it isn’t your impact!)
• Value Equation – the hidden value nonprofits bring to corporate partners
•  Prospecting & Targeting – how to identify and recruit the best corporate prospects
• Funding Sources – where does the money come from, who controls it and what business problems are they solving
• Failed Partnerships – why do partnerships fail and how to avoid them

Plus you will benefit from these value added workshop activities:

• Evaluating your top prospective corporate partners
• Identifying what’s unique about your organization and valuable to a corporate partner
• New ideas to create tangible value for your organization and your corporate partner
• Intimate discussion on “Purpose & Partnerships” with Graham McLaughlin, Managing Director, Corporate Responsibility at The Advisory Board Company

Space is limited! Registered today!