Where
Bergen County Administration BuildingOne Bergen County Plaza
Room 460
Hackensack, NJ 07601
Driving Directions
Effective Email Marketing Strategies
You can have a great product, but you still need to sell it and creating eye-catching marketing emails are a major part of that. As marketing guru Becky Livingston says, "Email is like taxes. It's not going away but it's always changing."
It's frustrating and detrimental to businesses when customers disregard emails, but Livingston will show you how to revamp your messaging so more people click "buy."
This workshop will explain:
* Using creative email campaigns for effective marketing
* Composing engaging emails
* Methods for achieving high open and click-through rates
* Message frequency guidelines
* Federal CAN-SPAM Act regulations for commercial emails
About the Presenter:
Becky Livingston has more than 25 years of experience in marketing and technology. She serves as the President and CEO of Penheel Marketing (www.Penheel.com), a firm specializing in social media and digital marketing for CPA's and is also an adjunct professor, author and speaker. Books authored by the presenter: "The Accountant's Social Media Handbook" and "SEO Secrets, Myths and Truths of Being Found Online".
Workshop Price:
$20.00 advance registration, $30.00 at the door