Where
SCORE NortheastBergen County Admin Building
One Bergen County Plaza
Room 460
Hackensack, NJ 07601
Driving Directions
Contact
SCORE Northeast NJSCORE Northesast New Jersey
973-768-1252
Fees:
$10 Online Registration
$20 at the door
As a business owner, you're focused on your product or service. However, you may not understand the critical need to develop the appropriate messaging that will position and brand your product so the customer can clearly understand why they should purchase the product.
The challenge is marrying communication goals with marketing goals.
Issues to be addressed include:
- Creating a consistent message throughout your marketing platforms.
- Measuring effectiveness - how do you know your message is working
- Avoiding messaging clichés
You will learn how to develop a strategic communication plan for your business – integrating both traditional and digital tactics – one that is consistent with your marketing goals.
You will receive a Strategic Communication Plan template.
Larry Weiner has been practicing public relations for nearly 30 years. His contribution to the field earned him induction into the prestigious Public Relations Society of America College of Fellows. In his private practice, Larry worked with such corporate giants as Pepsi-Cola, Allied Signal Corporation, and McGraw Hill Financial Credit Union. With his work with the National Concrete Masonry Association, Larry introduced Pavingstones to the US market, and he has also worked with scores of entrepreneurs, such as Tom Maoli, owner of Celebrity Motorcar Company and host of WABC radio’s “Go Big or Go Home” and LPGA Hall of Fame golfer, Lorena Ochoa. He has been an instructor of public relations at Montclair State University since 2003