Sharpen Your Competitive Selling Skills 


Monday, November 18, 2019 from 6:30 PM to 8:45 PM EST
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Bergen County Building
One Bergen County Plaza
Room 460
Hackensack, NJ 07601

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Alan Ganzer,
SCORE Northeast New Jersey



$10 Online Registration

$20 at the door


Providing quality products and services are just the beginning- in order to succeed entrepreneurs need to develop strong competitive selling skills to compete in today’s environment. This workshop will help guide you in that direction.

Join us to discuss and discover gaining an advantage by:            

  • Differentiating yourself from your competitors. 
  • Identifying your competitors’ weaknesses; leveraging your strengths.
  • Overcoming deal breaking objections.
  • Employing powerful lead generating email and phone marketing techniques.
  • Positioning your presentations to maximize your advantages
  • Identifying inhibitors to meeting your revenue goals

This workshop will cover:

  • Developing effective sales strategies.
  • How to improve your presentation skills to achieve proper flow, engage prospects, and reinforce benefits.
  • Effective follow-up techniques.

By participating in this workshop, you will

  • Learn how to effectively engage prospects.
  • Learn effective tactics to use to identify key selling points and put them to use.


Your instructor, Larry Matte has held senior sales and marketing positions in several small-to-midsized technology companies, where he was also responsible for sales training. In 1995, he co-founded

Cyber Marketing Services, creator of CRMXchange, the highly successful online information portal for the call center and contact center industry. Larry is also a certified SCORE mentor.