Women4Women Digital Marketing Panel
We have assembled a panel of experts in all aspects of digital marketing today to address the challenges of women owned business. Hear from and question these pros about:
- The one thing to consider in your marketing efforts.
- How to make the message customer-focused.
- How to choose the correct tools and platforms.
- The importance of a strategy in marketing.
- When to hire a pro and how to justify the cost.
Have you ever wondered...
How best to spend my marketing dollars and efforts to reach my top potential customers? There are so many tools, and the tools constantly change the rules, what is a small business owner to do?
The format of this event will be:
- Panel discussion of overall marketing challenges and solutions.
- Open Q&A with the panelists.
- Breakout sessions - meet with one or more of the panelists in a small group setting.
Why attend this unique event?
You will leave with a better idea of how to apply the digital marketing tools to your business. We will clarify the role of your website, social media, blogging and more in connecting you with your customers.
Meet The Panelists
Sheila Donovan
Sheila helps small businesses get more customers. Her career in global marketing spans over 20 years serving brands such as Forbes, National Geographic, Dell, Macy’s, Chanel, The United States Post Service, and other well recognized companies. Now Sheila shares her knowledge and skills with small business owners through her online digital marketing training and coaching.
Susana Fonticoba
Susana is a certified Constant Contact Partner and Business Growth Strategist, helping small businesses attract their perfect clients, identify their unique value and grow their profitability. She is the President of Clear Path Marketing, and is regularly invited to present at conferences, chambers of commerce, podcasts, webinars, and entrepreneurial groups. Susana shares her time and expertise as a SCORE Member, and on the board of the NJ Chapter of the National Association of Women Business Owners.
Sandra Holtzman
Sandra is an award-winning copywriter and marketing strategist who has started three companies including Marketing Cures (marketingcures.com), a boutique marketing company. Her customer-focused marketing research strategies have helped companies, from start-ups to larger brand launches, improve their returns-on-investment from 60%-1,000%. Her book, Lies Start-ups Tell Themselves to Avoid Marketing, reveals the 10 simple do’s and don’t's that are essential to making their start-up successful.
Deborah Newkerk
A recognized leader in the direct marketing industry, Deborah started Newkerk & Associates to provide strategic consulting services to the pharmaceutical industry. She embraced the digital revolution immediately because it is based on direct marketing principles. Before founding Newkerk & Associates, she was President & CEO of Saatchi & Saatchi Direct, serving clients including AT&T, Avon, Doubleday Book Clubs, Toyota and P&G. Deborah is on the Board of the Delhi Telephone Company and has been proud to be part of SCORE for over 10 years.
Sh
Libby B. Varghese is a seasoned Registered Patent Attorney with years of experience handling matters related to Trademark Law, Copyright Law, and Corporate Intellectual Property Due Diligence.
Ms. Varghese has filed, prosecuted and obtained numerous patents in the U.S. and abroad on behalf of a wide array of clients ranging from individual inventors to large-scale corporations.
Ms. Varghese counsels clients in all phases of seeking and obtaining a patent. Whether a client needs to evaluate an idea to see if it is patentable, to determine whether to file for protection in the U.S. Patent and Trademark Office (USPTO) and/or foreign patent offices, or to defend a patent application or an issued patent before the USPTO, Ms. Varghese guides clients through a complicated patent system. Ms. Varghese regularly assists clients in the preparation, filing and attainment of utility and design patents. She also handles reexamination and reissue of patents.
Free to Attend - Registration is Required