This workshop covers the fundamentals of digital marketing and introduces key channels, concepts and metrics. Learn how to get started with online marketing and get your head around the technical jargon. We will cover search engine marketing, pay-per-click advertising, Google Analytics, social media advertising, content marketing and strategies to effectively target your campaigns.
This free workshop is co-sponsored by the Boston Chapter of SCORE, Chimaera Labs, and the Cambridge Innovation Center, and is presented by Dale Bertrand.
Dale Bertrand runs Chimaera Labs, a digital marketing agency in Kendall Square, Cambridge. He has over a decade of online marketing experience. In his current role, Dale oversees projects involving organic SEO, AdWords and lead generation. His clients are primarily venture-backed startups, including several TechStars Boston companies. Prior to founding Chimaera Labs, Dale started two online lead generation businesses providing search engine based customer acquisition services to clients in the wedding, corporate events and education industries.