Tuesday, January 15, 2019 from 10:00 AM to 12:00 PM EST
Add to Calendar


Boston Public Library, The Exchange
700 Boylston St,
Boston, MA 02116

Driving Directions


SCORE Boston
SCORE Boston

SCORE Boston Workshop

Getting More for Your Marketing Budget 


Effective marketing is so much more than a checklist of lead generation techniques—it’s finding ways to connect your company’s abilities with other people’s needs.

This workshop will dive into the theory behind marketing to examine how your marketing strategy can have a bigger impact than your marketing spend.

You will leave with the tools to:

  • Create an effective marketing message

  • Evaluate how well your marketing is working

  • Identify the weak links in your sales funnel

  • Ensure your marketing spend leads to paying customers and business growth

  • Collaborate better with marketing professionals, or improve results on your own

This session will be helpful to any business owner struggling to acquire customers but is especially geared towards those with complex value propositions, overbearing competitors, or involved/complicated business-client relationships.


This workshop is presented by SCORE Boston and Marianne Engelke. Marianne is the owner of Lucidity Branding, a brand strategy and copywriting firm that helps B2B businesses express their value, build a reputation, and land their perfect clients.


Spread the word and register for other amazing workshops!

Boston Score Workshops Facebook | LinkedIn