Many business owners know that social media is a low-cost and engaging way to reach new audiences, boost sales, and develop customer loyalty. But, what do you do when you’ve hit a plateau or aren’t seeing a growth in sales through social media? In this workshop, you’ll learn advanced skills for taking your social media marketing efforts to the next level.
Topics will include:
Creating a social media strategy
Understanding each network’s analytics
Knowing what metrics to monitor
Advanced tools for managing and monitoring social media
Developing and executing cross-channel campaigns
Attendees should have a strong understanding of basic social media concepts and methods. Consider this workshop as “Social Media 2.0”. You are expected to understand “Social Media 1.0”.
This workshop is co-sponsored by SCORE Boston and the Harvard Ed Portal and is presented by Caitlin Drown. Caitlin is the founder of Leg Up Marketing + Communications, a boutique agency that works with small businesses and nonprofits to develop, execute, and grow their marketing and public relations programs.
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