When

Thursday, March 19, 2020 from 6:30 PM to 8:00 PM EDT
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Where

Co-Working Station at Walpole 
55 West St, 2nd floor
Walpole, MA 02081
 

 
Driving Directions 

Contact

SCORE Boston 
workshops@scoreboston.org 
617-565-5591 
 
 

Direct PR - "Show Me the Money"

PR is the most cost effective marketing tool available to small to mid-market businesses. But what are the strategies and tactics to maximize PR? PR Works has coined the phrase “Direct Public Relations”. Previously seen as largely an unquantifiable “image” tool, PR Works has launched a new approach to PR that emphasizes direct response.

  • What is newsworthy?
  • How do you measure results and ROI?
  • How do you get the press to cover your news?
  • How do you create “outside the box” PR opportunities?
  • How do you talk with the press?
  • How do you repurpose news coverage?

Presenter; Steve Dubin, Steve is the founding president of the South Shore Ad Club and founding director of The Leads Network, a business-to-business lead generation group. He is an active member of the South Shore Chamber of Commerce’s communications committee