Maximize Your Public Relations

PR is the most cost effective marketing tool available to small to mid-market businesses. But what are the strategies and tactics to maximize PR? PR Works has coined the phrase “Direct Public Relations”. Previously seen as largely an unquantifiable “image” tool, PR Works has launched a new approach to PR that emphasizes direct response.

• What is newsworthy?
• How do you measure results and ROI?
• How do you get the press to cover your news?
• How do you create “outside the box” PR opportunities?
• How do you talk with the press?
• How do you repurpose news coverage?

Presenter; Steve Dubin, Steve is the founding president of the South Shore Ad Club and founding director of The Leads Network, a business-to-business lead generation group. He is an active member of the South Shore Chamber of Commerce’s communications committee