This session will provide the foundation of branding, purpose and the fundamentals of creating, developing and maintaining your organizations brand. We will also touch upon building a brand in a fast-paced technology-based world.
Workshop summary: SCORE presents a new workshop on some basic principles and guidance on business law.
Not to be missed if you want to be successful. You get this right.....You Win.
Each SCORE workshop is taught by an expert on the subject. Open to existing or aspiring small business enterpreneurs....No-charge.
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Your Instructor: Dawn Jones
Dawn Jones was the past Brand and Marketing Manager for Iowa’s Creative Corridor. The initiative promoted economic development and quality of life within the seven-county region. She managed and co-created the branding, marketing, and communications, including web and graphic design for the brand along with her creative team.Recently, Dawn has co-created the rebranding of Iowa's Cultural Corridor Alliance, ICCA, and is executive membership and marketing consultant for the organization.In addition, she owns Dawn L. Jones, Marketing Communications Strategy and Design, consulting and contracting business and Wlyde1 Creative, and will complete her Master's in Business Administration and Marketing Management in July 2019. She holds a degree in Public Relations/Communications and Design from the University of Northern Iowa and three web certifications.