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Thursday, August 29, 2019 from 11:30 AM to 1:00 PM CDT
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Hy Vee Edgewood Road 
5050 Edgewood Road NE
Upstairs meeting room-Southwest corner of store
Cedar Rapids, IA 52402

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Bill Easton 
SCORE East Central Iowa 


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Search Engine Optimization

 August 29th-Hy Vee Edgewood Road NE

Today, 4 in 5 consumers use search engines to find information about local businesses. Local online marketing is getting more and more competitive, and the first page of Google search results is getting smaller and smaller.  Standing out is a challenge, but it is possible if you work at it. 

This workshop you’ll learn how to optimize your business listing and other local search strategies.

You’ll learn:

  • The top online directories/citation sites you should get your business listed on
  • What’s NAP and why it’s so important
  • Some of the cool ways you can optimize your Google My Business listing
  • How the Google My Business Q&A feature can backfire if you’re not paying attention
  • Why frequently logging into your GMB listing is crucial and how it can prevent business from being lost to your competition
  • How long videos should be and learn who else can upload videos to your listing
  • What you can do if you find someone has made changes to your listing that aren’t correct
  • Other local SEO strategies that your competitors probably aren’t using

Note: Before you attend this webinar, it’s best if you claim and verify your Google My Business listing in advance.

Not to be missed if you want  to be successful.  You get this right.....You Win.

If you’re ready to take the next step with digital marketing for your business, sign up for our workshop now!  Each SCORE workshop is taught by an expert on the subject.  Open to the existing or aspiring small business public.

Save a Seat.....Click on Register button below !

Your Instructor:  Bill Easton

Bill Easton is the owner of an online marketing company in Iowa City.  His firm specializes in digital and social media marketing and promotions for small and medium sized businesses.