"Social Media Marketing Trends 2017"

What does Google want? What does Facebook want? Technology changes so quickly that it's difficult for small businesses and non-profits to know what strategies to use to build successful social media marketing campaigns. Attend this workshop to hear what's trending in online marketing and how it will impact your business strategy in 2017.

Background:

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact.  The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies.  More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years.Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.

Topics we will cover:

• Digital marketing – it can no longer be ignored
• Content marketing – it’s more important than ever
• Targeting + Segmentation = Personalization
• Mobile (experience and advertising)
• Beyond big data – make decisions

Intended Audience: This workshop is intended for people who want a basic understanding about how to use social media to promote their businesses and for those with intermediate knowledge who want a refresher. Others with advanced skills are welcome. 

"Hands-On Training with Constant Contact"

Bring your laptop, roll up your sleeves and get ready to create your own branded email marketing template in this optional training session!

Key concepts that we will cover in this workshop:

• Setting up your Constant Contact account*
• Creating an email campaign and editing a template
• Branding your emails with your logo, colors and photos
• Creating content that people want to receive and read
• Importing your email list into your constant database
• Getting new subscribers by adding sign-up boxes to your website and emails
• Tracking, interpreting, and measuring your results

Please note this important information about Part 2:

*This session will only be valuable if you have a Constant Contact account. If you don't have a Constant Contact account you can sign up for a free trial account - no credit card required - that you can cancel after the workshop if you wish. Or, wait until the workshop to hear about an incredible offer to purchase a Constant Contact account that will be exclusively available only at this workshop. 

Participants must bring a laptop computer as tablets and smart phones will not work for this training. 

Laptop Required for Afternoon Workshop