Where
Center for Social Change
2103 Coral Way, 2nd Floor
Miami, FL 33145
Driving Directions
Parking Instructions
https://docs.google.com/document/d/1aHIrhpQ4pIVA4jepZBIfnM2s-RyGGKS2Z2896fSrOIw/edit?usp=sharing
Free Parking is available for this event only at:
Our Lady-Lebanon Catholic Church,
2055 Coral Way
ONLY after 5:30 PM
Contact
SCORE Miami Dadeadmin@scoremiami.org
Your Step-by-Step Guide to Developing a Marketing Plan
Most small business owners know they need marketing to help grow their customer base, but they are often unsure where to start.
Good news: Your marketing plan doesn't have to be complicated. However, it should reflect your unique business, align with your overall strategy, and help you achieve your goals.
If you're ready to expand your marketing strategy beyond the occasional Instagram post, this is the workshop for you.
This FREE workshop will provide a take-home template and initial guidance to help you create a formal marketing plan. You will gain a better understanding of the following concepts:
1. Your business’ value proposition and goals
2. Industry trends and competitive landscape
3. Your target audience and how to reach them
4. Key message points related to your products and services
5. Marketing strategies and tactics
The workshop is suitable for entrepreneurs and small business leaders with entry-level, beginner or intermediate knowledge of marketing strategy.
Presenter: Lisa Cawley Ruiz
Lisa is the content marketing manager at Kaufman Rossin, where she leads content strategy with a focus on lead generation, lead nurturing, thought leadership and brand awareness. Lisa joined the firm in 2012 and has more than 15 years of experience in marketing, communications and journalism.
Her areas of expertise include: marketing strategy, digital marketing, public relations, branding, corporate websites, non-profit websites, marketing automation and social media. Her skills include writing, editing, strategic planning, project management and developing targeted B2B and B2C content for various industries, audiences and channels. In addition, she has provided marketing consulting services to firm clients, small businesses and non-profits.