Using Google to Increase Website Traffic & Revenue

The goal of this workshop is to help attendees develop a greater understanding of Google search, Ads and Analytics platforms, and how these tools can be used to help market their business.

You will Learn:

How to generate website leads through both organic SEO (search engine optimization) and paid advertising, and ways to enhance your website design to increase conversions (calls/clicks/sales). Attendees will also learn the importance of data and analytics to learn about their audience(s) and improve results over time.

Google Search and SEO (search engine optimization) basics

Google Ads Platform
Tips to increase conversions
Importance of Google analytics
Going beyond Google – a well-rounded strategy

Presenters: Carrianne Polo

Carrianne is a talented producer, marketing director, and designer. She got an early start to her career, working in broadcast journalism to produce graphics and animation for a local news affiliate. Producing graphics overnight, and attending college during the day, she completed her BFA in Visual Media Studies at the University of Hartford.

Over the last decade, she’s developed a diverse portfolio of clients and creative projects, spanning from local non-profits to Fortune 500 brands. Carrianne’s experience in marketing is a huge compliment to her creative eye, helping propel the growth of her clients in a sometimes hard-to-navigate digital world. She’s big on collaboration, constantly pushing to better herself and her team, a busy mom of two, and hopelessly dedicated to her love of design.