Creating exposure for your professional services firm comes with its own set of challenges. Unlike a manufacturing or retail company, you don't have new products to talk about, and there are few changes within law, accounting or insurance that have an impact on the general public. In this panel discussion, noted marketing professionals from well-respected firms will share their strategies for success.
Panelists:
- Jillian Eisman, Director of Marketing, Meyer, Suozzi, English & Klein
- Ken Cerini, Managing Partner, Cerini & Associates
- Julie Gross Gelfand, Director of Public Relations and Communications, Marcum LLP
- Naomi T. Johnson, Community Relations Manager, the New York Region of State Farm Insurance
Moderator: Andrea Jones, Founder, On Target Marketing