Building a Culture of Entrepreneurship: An ACE Conversation 

Register Now! 

Entrepreneurship in associations is about adding value — to our members and to society. However, an entrepreneurial mindset may not come naturally to most associations — there are many reasons why but often, it boils down to culture. So let’s get together and talk culture

• What does a culture of entrepreneurship look like?
• Can a culture really pivot — when and how?
• Who can drive a culture change — the CEO, the board, the executive team, the new hires…?
• How do you get the right people on board?  
• How do you deal with “legacy” folks reluctant to give up the old ways?

What are your culture thoughts and questions? Do you have a specific culture challenge you’d like to discuss with your colleagues? Sign up for the next ACE meeting on June 26 and we can continue the conversation.

PANELISTS
Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association

Arlene Pietranton, CEO, American Speech Language Hearing Association
As head of ASHA since 2004, Arlene has fostered a culture of growth and innovation. She is an ASAE Fellow and a past chair of the ASAE board. She was recognized as a 2015 Top Association & Non Profit Innovator and as the 2015 Professional Society CEO of the Year by CEO Update.

Jamie Notter, Culture Consultant and Founder, Human Workplaces
Jamie helps leaders create stronger cultures and upgrade their workplaces, based on a deeper understanding of their organizational genetic code. He is the author of When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business, and Humanize: How People Centric Organizations Succeed in a Social World.

BACKGROUND
ACE — Associations Catalyzing Entrepreneurship — is an evolving group of executives and thought leaders in trade associations and individual membership societies who are exploring how entrepreneurial thinking can point the way to association success.

If you haven’t been involved with ACE before, you’re still welcome to join our next conversation. If you’d like to catch up on previous discussions, you can

• Read this article on barriers to entrepreneurial thinking in associations.
• Catch this recording on listening to members and leveraging data to understand our market.