Where
University of New Haven Orange Campus
584 Derby Milford Road
Orange, CT 06477
Robert Clark, Lucid Pointe,LLC
Cheryl Henchar, Cheryl's Creative Services
Susan LaCorte Catalano, Hireworthy
April Heavens-Woodcock, Touching Clients
Kevin Woodcock, Touching Clients
Contact
April WoodcockTouching Clients, LLC
860.591.4118
awoodcock@touchingclients.com
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. Join us for a morning of learning and networking!
Introduction to Linkedin: Business owners and job-seekers alike will benefit from this in-depth introduction to LinkedIn. Navigation around the tool, how to be found, the importance of the keywords, headline and the summary, and how to avoid some common mistakes, make this workshop a must for anyone doing business with a business, or looking for a job. Tips for content and how frequently to post are also presented.
You're Social, Now What? Making Social Media Work For You: You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. 
Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and dont's of each channel. You’ll also get tips on how to tell if your social media activity is working.
Build Your Marketing Toolkit: A framework for small businesses and organizations: Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
The Power of Email: Making the Most of your Marketing Message: At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
YouTube Your Business: Create a Winning Strategy: YouTube is the 2nd largest search engine in the world, are you using it? In this seminar, you will learn to create an effective video strategy to grow your revenue wheel. Learn tips and tools to telling your story online and standing out from the competition.
Leads, Conversions, and Traffic: Navigating the World of SEO: What is SEO? Learn how Search Engine Optimization works and tips to get your online presence noticed. Google Ad Words, Online Directories, Landing Pages, how does it all work?
