Yep, it’s that time again!  The busiest shopping season of the year — the holidays.

The holiday season brings enormous opportunity for ALL organizations, whether they are B2B, B2C, or non-profits.  This is the chance for you to drive business through exciting promotions during the exact time when your customers are primed and ready to engage and buy.  Let’s get you ready to make the most of this year’s season!

Many businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network of the month is rolling out—there’s a lot to keep up with. And because there are only so many hours in each day, the number of possibilities can feel overwhelming.  We’re going to show you how to make the most of the combination of email and social media for your business or organization.  You’ll learn:

• How to easily create a holiday marketing strategy
• 5 ways to make your promotion stand out in a crowded inbox
• How to create offers that drive results
• How to determine the best times to send and post

When the session is done you’ll have a greater understanding of marketing basics like goals and objectives.  You’ll learn what a “campaign” is and how to craft the best promotions for this season and BEYOND…

Agenda

8:30 – 9AM:       Check in, Network &  Nibble (Pastries & Coffee)

9 – 10AM:          Making the Mo$t of The Holiday Season (presented by
                           Karen Rice)

10 – 10:30AM:   Holiday Promotions, Planning & Design (presented by Kristen
                           Curtiss, Social Media Manager, Constant Contact)

10:30 – 11AM:   Ask the Experts!