Financial Statements 1 + 2: 
What They Are and How to Use Them   6-21-13

FINANCIAL STATEMENTS 1: What They Are   (9:00 am - 12:00 pm)
Financial statements are vital to understanding, managing and planning your business, yet few outside of the finance and accounting professions understand how financial statements work. While not every financially astute small business owner succeeds, ignorance of accounting fundamentals only makes business management more difficult. 

Designed for the accounting novice, this class develops the fundamental framework necessary for understanding the primary financial statements used by small business managers.

Topics include:

• Fundamental Accounting Principles
• Income Statement (P&L)
  
• Balance Sheet
  
• Analysis

Students' specific business questions can be addressed at the end of the class and during the lunch hour.

FINANCIAL STATEMENTS 2: How to Use Them   (1:00 - 4:00 pm)
Have the numbers in your financial statements always been a mystery to you? Many businesses have failed simply because the owners did not understand what their financial statements were telling them.

Your financial statements provide an invaluable feedback mechanism showing the results of your business decisions, and they help you determine further questions you should be asking yourself and what corrective actions you might need to take.

Learn how to read the story that your business’ financial statements are telling you. We’ll sift through the myriad numbers to discover the relevant information that is vital to your running a successful business. You’ll make more informed and better business decisions once you understand what’s really happening in your business.

If you’re already in business or have projected financial statements for a new business, bring your current or projected financial statements with you and, time permitting, SCORE mentors will be available after the workshop to help you understand them.

Registration Fee (full-day):
$89 Early / $99 after 6/19/13
Lunch is included.


Featuring:
Tom Baumann
earned an MBA degree from San Diego State and began his career with the “Big Eight” accounting firm of Coopers and Lybrand. After spending three years on the audit staff auditing large multinational companies, Tom transferred to the Emerging Business Services Department to work with startups in the accounting and finance area. He left the firm to join one of his clients, a start-up company in the computer industry. Two years later Tom became the CFO of a small local company that imported women’s apparel from 15 different countries for sale to U.S. retailers, including Wal-Mart, JC Penney and The Limited. During his tenure the company went public with sales reaching $150 million. He was responsible for all accounting and finance functions, including securing a $60 million line of credit, investor relation activities and SEC reporting. After eleven years with this company, Tom became the CFO of a manufacturer of hair care products sold to the beauty salon industry. When sales reached $85 million the business was sold to a large German company. Tom was instrumental in negotiating the sale of the company. He retired five years after Procter and Gamble acquired the German parent and moved the local operations to Los Angeles.

Eric Wesson
consults on financial planning and analysis for a variety of companies, from small businesses to established firms. He held financial analysis positions at Silicon Valley high technology firms, ranging from startups to multinational manufacturing companies including AMD and SanDisk. He holds an MBA from the University of Texas at Austin and a B.S. in Physics from UC Santa Barbara. His specialty is in bringing together his breadth of business knowledge, including accounting, operations, marketing, legal, and tax to create financial plans that have depth and hold meaning for the company managers.

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You may want to consider registering for SCORE's Discounted Series
*  7 workshops for only $350  *
Click on the link below for more information on the series:

Business Essentials and Planning

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What They Are and How to Use Them" click here:

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