Use the Internet to Market Your Business - Carlsbad

Integrating Your Website for Internet Marketing

This program sets the stage for our other Internet Marketing workshops, and provides an overview of how your business, website, search engine marketing, social media, email marketing, and pay-per-click advertising tie together to create a successful enterprise. Your website is the backbone for all these interactions.  With a well-integrated website, you can improve your visibility, increase sales, and save money in the long run. The topics in this class will range from the initial site creation to carving out an internet presence that will attract substantial traffic - and convert that traffic into paying customers.

We highly recommend taking this class prior to our other Internet Marketing workshops.

This workshop covers:

• Basic dos and don'ts of domain names
• Hosting
• Branding
• Keywords
• Usability
• Information hierarchy
• Content management systems

You'll also learn:

• How to select the best website platform
• What your customers and Google are looking for
• How to hire the right design team
• How to build a website that is both human and search-engine friendly
• How free tools can improve your bottom line

Registration Fee:
$79 Early  /  $89 after 7/18/13
(Lunch is included.)

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You may want to consider registering for SCORE's Discounted Series
*  7 workshops for only $350  *
Click on the link below for more information on the series:

Business Essentials and Planning

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*To register for "Use the Internet to Market Your Business"
in Carlsbad only, click here:

Register Now!