Websites Made Simple: What Every Business Owner Needs to Know

Creating and publishing your website can feel like a daunting task. Even with templates that take care of the look and feel of your website, you still need to create and format content for your pages and make sure search engines can find you. It’s easy once you know where to focus. Join us for this great presentation where we’ll show you the best practices on:

Creating great content for your site
- 4 questions your homepage must answer before you hit publish
- The real purpose of your "about page" and how to create one your visitors want to read
- How to make it easy for visitors to find and contact you
SEO – Getting found online
- Search terms and phrases
- Where they go in your content
- Content refreshes
- Driving traffic to your site
- Submitting your website for review
Using images effectively
- Tips for using images
- Image sizing
- Alt text
- Images/graphics/media and search engines
Demonstration of Website Builder from Constant Contact
Next Steps