Thursday November 28, 2013 from 8:30 AM to 3:30 PM EST
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Mississauga Central Library / Noel Ryan Auditorium 
301 Burnhamthorpe Rd West, Main Floor
Mississauga, ON

Driving Directions 

Paid parking is available underground. Parking access off of Duke of York Blvd.

NOTE: Lunch will not be provided, so please plan to bring or buy your lunch.


Lisa Kember 
Constant Contact - Canada East 


A Social Media Marketing Conference

Real World Social Media Strategies that Work for your Business Today!

No charge to attend!

This one-day event will provide you with information on best practices in social media marketing for your business. Learn from the experts.  Hear real-life examples from entrepreneurs successfully using social media tools to drive their business. Walk away with strategies, tips and tools you can use.

Whether you are new to social media or have started your social media networks, this conference is for you!

9am - Grow Your Business Online: How Small Business Wins in Socially Connected World
This session will explore the importance of planning for your social media activities – from setting clear objectives, to determining for what response you want and developing a process to capture it. It looks at how to set your business up to increase positive reviews and endorsements, increase visibility and reach your goals using online and social media. [Presenter: Lisa Kember, Constant Contact]

10am - Easy Wins on Social Media: Using Facebook and LinkedIn to attract customers
Two of the largest social networks in Canada - Facebook and LinkedIn - are powerful tools to grow your business. From lead-generation strategies to the latest marketing tactics, this session will give your business the knowledge it needs to ramp up your social media marketing strategy for 2014.[Presenter: Darrell Keezer, Candybox Marketing]

10:45am - Social Media Channels Used by the Pros
This session will profile the social media channels that are great marketing helpers. There is life outside of the big ones - find out what the other tools are and get a brief overview on how to use each of them. This will be a fun exploratory session that will open your mind to new possibilities.
[Presenter: Jackie Ranahan, Mach One Communications]

11:30 - Lunch

12:30pm - Learn from Leaders:  How social media works in the real world
Panel discussion moderated by: David Wojcik, Host, In Business on RogersTV
Terry Holdershaw, Scotia Entertainment Services
Rebecca Mountain, Impetus
Lucie Shaw, Nurse Next Door

1:15pm - The Crazy Little Secrets of Content Marketing
Every small business is a publisher now. Whether you focus on Twitter, Facebook or YouTube for your social media marketing channel, learn simple ways to set up your marketing program that will extend the life of your content - and take your business to the next level. Engage your audience, retain your customers, and grow your business. [Presenter: Sean Stephens, Treefrog Interactive]

2pm - Successful Time Management With Social Media and Online Marketing
As a small business, there are multiple conflicting priorities on your time. Social media just adds to that. Getting organized doesn’t mean ‘pretty’ it means knowing what needs to be done and making it happen. This session will look at a time tracking process to successfully integrate social media strategies into your business - plus tools to measure and track your content and results.
[Presenter: Deanne Kelleher, Kaos Group]

2:45pm - Online Marketing: Something for Every Business
All the buzz about social media and online activity can leave a business owner wondering how to take all that information and apply it in a meaningful way in their business. This session will look at how to apply these strategies for different types of businesses. You will walk away with the knowledge to use the tactics discussed today for your business or to improve your online marketing efforts.[Presenter: Sam Seo, Hostorea]

3:30pm - Close

This event is presented by Constant Contact and the ONE Network in Brampton, Caledon and Mississauga.