Small Business Marketing
Learn how to market your small business in order to create and grow your brand and enhance your potential for success. The workshop also covers ways to improve your communications with video.
"Marketing for Small Business" Agenda
- Introduction to Marketing
- Creating a Brand Identity
- Determining the Right Price
- Creating Your Marketing Collateral
- Promoting Your Brand/Company
- Social Media
- Revitalizing Your Brand
Caleb Sheppard, Managing Partner at Rio Creative. Rio is a boutique marketing agency that was founded in 1999 whose clients include Anheuser-Busch, Pepsi/Frito, Energizer and others. In 2004 and over the next 9 years he helped shape Rio into the marketing and distribution company it is today. Caleb has launched products from start to finish, helping shape brand direction, retail strategy, digital initiatives and everything in between. Mr. Sheppard has a BS in Management from University of Missouri and an MBA in Marketing from UMSL.
"Get REEL - Getting Comfortable with Video" Agenda
- Why Video is becoming so important (Reel Ideas)
- Where to begin (And Action)
- Tips for the do-it-yourselfer (CN Better Video)
- Pitfalls to avoid (Reel Problems)
- How to get the most out of video for your organization (CN Results)
Samantha Naes, Executive Producer and Owner at CN Video Production in St. Louis. In 2008, Ms. Naes opened her own production studio in South St. Louis producing custom instructional and corporate training videos under the name Catalyst:Noetic, LLC. As the demand for marketing and promotional video grew, Sam rebranded the company as CN Video Production, which focuses on custom business video solutions. Sam works small businesses and larger organizations, understanding their issues and goals, and helping them improve communication through video. She hosts hands-on workshops at CN Studios to help businesses create better footage and increase visibility once the video is produced.