Maximizing Social Media Marketing…..How to turn Likes into Customers

Oxford Hills SCORE is pleased to offer a timely marketing & customer focused Workshop “Maximizing Social Media Marketing” on Thursday, February 12, 2015 from 11:30 am to 1:00 pm, at the Norway Town Office Building at 19 Danforth Street in Norway. To accommodate your lunch hour, a light lunch will be served.

This event will benefit both Small Businesses in the private sector as well businesses in the non-profit arena throughout the community.

This workshop will highlight best practices for utilizing such social media tools as Facebook, LinkedIn, Twitter, Google+, Instagram and Pinterest to grow your audience beyond Friends and family and deepen the engagement.  Specific examples will be used relating to social media, email, mobile and search engine optimizations to help demystify using these tools in your business.  This will include:

 ·  How to create content that gets the customers’ attention and provides value to them.

·  Types of platforms that are useful such as blogs, YouTube and podcasts.

·   How to use these tools to encourage customers to visit your website for information on your products and services.

· How to measure social media presence to determine the impact created.

· How to create special incentives or offers using a hashtag campaign to give more bang to the posts.

 Our instructor is ­­­­­­­­­­­­­­­­­­­­­­­­­­­Brenna Herridge, Business  Development Manager for Dream Local  Digital out of Rockland, ME.  Brenna started  her career at American Express Corporate  Services in 1996, specializing in corporate  business travel sales and incentive travel  services.  She works in our Sales department  developing new relationships with local businesses and helping to focus on social media marketing. In her spare time, Brenna enjoys spending time with family and friends, boating and skiing. She lives in Saint George, Maine near Seal Harbor.

Please plan to register online at: www.oxfordhills.score.org under the Local Workshops tab, no later than Tuesday, February 10th to hold a seat for this workshop. The fee for this workshop is $20 per participant and you may pay online using PayPal or send us a check payable to SCORE, 2 Market Square, South Paris, ME  04281.  If you pay by check, please mail no later than Friday, February 6^th to insure a spot.  If you have any questions, please contact SCORE at 207-743-0499.  We encourage returning Veterans of the Armed Services to attend this workshop at no charge.  

Click on the link below to register for the event. Please contact me with any questions about the workshop or registration.