Thursday, March 21, 2019 from 6:00 PM to 8:00 PM EDT
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Norway Town Office 
19 Danforth St.
Norway, ME 04268

Driving Directions 


Ali Simpson 
SCORE Oxford Hills 

Sponsored by: 


Marketing Your Products and Services 

Marketing is an important part of any successful business and is something that requires constant attention for businesses of all types and sizes.  Too often a business is either started or trying to grow without a well-reasoned marketing plan.

This workshop will provide information on what works and what may not work so well.  The following are the key elements of a good marketing plan:

  • Strategy:  What are you trying to accomplish?
  • Product Descriptions: What makes your business and/or products unique?
  • Ideal Customer:  Who are you trying to reach with your marketing?
  • Competition:  Who are you up against & how do you compare?
  • Pricing:  What do you charge & why?
  • Advertising & Promotion:  How will you reach your target market?
  • Budget:  How much money will you spend & on what?
  • Existing Customers:  Does your marketing plan address repeat business from current customers?
  • Action items:  What tasks do you need to accomplish to meet your marketing goals?
  • Measurement:  Do you have a way to measure what results you have achieved & where you can improve?
  • Forecasting Sales & Margins:  What is the expected outcome?


Your Presenter - Steve Veazey

Steve is a member of SCORE Oxford Hills. Steve’s expertise in business planning and management fits well with the elements of marketing important to small businesses. While working full time in a professional services business for 20 years, Steve was responsible for finance and operations, including marketing.