Marketing 101: Understand Your Target Market and Position Your Brand

This is a FREE Workshop sponsored by Scale Up.  Preregistration is required.

Join us for this 2 hour workshop, full of practical examples and group breakout sessions

Whether you’ve never started a business before, or have run a company for the last 10 years, understanding your target market (customers) and being able to define your brand will be key to your future success. It is critical to understand the mindset of positioning and how to think like your customers. In this workshop, we will help you understand how your product is perceived in the marketplace, how to differentiate yourself from competitors, and how to reach your target market by creating a brand that sticks.

Your Presenters, Katie Shorey and Jamieson Webking 

Katie Shorey is Program Director for the Center for Safe Internet Pharmacies (CSIP) where she manages internal and external communications, organizes consumer education campaigns, and coordinates special events for coalition members and stakeholders. Prior to joining the organization, Katie served as Program Manager for Clifton Consulting LLC where she created professional development trainings and management leadership tools for clients. She was formerly a Program Associate for the Partnership for Public Service, supporting the Excellence in Government Fellows Program within the Center for Government Leadership. 

 Jamieson Webking is a Team Lead and Project Manager at Zootility  Tools, and is responsible for designing the systems that enable the  company to continue its rapid growth and successful scaling. Jamieson  has experience working with startups in the Seattle area, and has lead  company due diligence for various venture capital groups and accelerator  programs. He is heavily involved in Maine's startup ecosystem--including  being on the Program Steering Committee for Maine Startup and Create  Week, and working to bring a new accelerator program to Portland,  Maine.