Bootstrap Your PR to Build Your Business 

This is a FREE Workshop. Pre-registration is required.

Only 50% of customers trust advertisements, while 92% trust earned media coverage. But how do you earn those valuable press mentions and news stories? You can hire PR professionals, you can get lucky, OR you can become an expert in your field, leading journalists to seek you out as a trusted source.

In this workshop, founder Maddie Purcell will present:

• A case study of how she learned to bootstrap PR in her company (and how she doubled business in five months using this strategy)
• Insider info on what to pitch to whom, when
• A step-by-step process for creating media-worthy content that generates buzz

Your Presenter - Maddie Purcell

Maddie Purcell is the founder of Fyood Kitchen, an award-winning startup that brings people together for cooking competition parties–absolutely no experience required. In the past year, Maddie has been nationally recognized as the Outstanding Young Entrepreneur of the year by SCORE and named to the 2018 MaineBiz Next List, while Fyood Kitchen was named an American Small Business Champion and the SCORE Maine Innovative Business Award winner.

Recently, Maddie launched the Experience Maine Gift Guide to promote the quality and variety of experiential businesses in Maine. As local and national spending shifts toward experiences instead of things, Maddie saw an opportunity to grow the experiential side of the Maine economy by helping other providers across the state take advantage of the Maine brand. Maddie is a frequent speaker on entrepreneurship and experiences and a coach and mentor for early founders. Outside of business, you can find her on the Ultimate frisbee field or enjoying the food mecca that is Portland, Maine.