SCORE East Bay 


Monday, January 7, 2019 from 3:00 PM to 5:30 PM PST

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Cal State Center East Bay 
1000 Broadway
Suite 109
Oakland, CA 94607

Walking distance from 12th Street/Oakland City Center BART Station

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Retail Basics - a Seminar for Online and Brick & Mortar Retailers (Oakland)

Taught by Retail Professional & SCORE Counselor : Larry Tessler

Workshop Fee ($40)


LEARN THE RETAIL BASICS FROM AN EXPERT  - A unique opportunity for you to meet with industry experts who will help take the mystery out of making a profit as you buy and sell merchandise.

Overview:   This seminar is an interactive program tailored to answer your collective questions pertaining to online, brick & mortar, and other retail-oriented selling.  The seminar will focus on subjects important to the participants, which may include some or all of the following:

  • Merchandise selection and assortment strategies
  • Inventory management and flow tactics, turnover and budgeting
  • Expenses to consider
  • Vendor support and compliance
  • Sales and seasonal forecasting techniques
  • Buy and sell merchandise and make a profit doing it.

Led by experienced retail expert Larry Tessler. 

  Larry Tessler – Brings nearly 35 years experience as an executive in the merchandising, stores and advertising/sales promotion divisions. Work history includes a local department store chain, a national chain of promotional department stores, a local chain of video rental and music sales and 5 years starting and managing his own small business. Larry has a B.S. in Business Administration, University of California, Berkeley. Graduate studies in Marketing, San Francisco State.