Local Hands-on Learning Coming to Victoria, BC
Sign up for our workshop today!

Successful Email Marketing Workshop
Victoria, BC  | Thursday, January 28th  |  9:00 am - 3:30 pm  |  $149.00 - Includes lunch and coffee breaks

Early Bird Special: Register by January 21st for $129

ASPECT Association of Service Providers for Employability and Career Training
975 Alston Street
Victoria, BC  V9A 3S5 

 Register Now

What is it?
This workshop will cover email marketing best practices that have been proven to increase opens and clicks within emails. Once best practices are covered we will work together building an email implementing best practices. You will leave with a full understanding of how to build an effective email in order to increase engagement within your emails.

Agenda:
During this course we'll cover:

  • Creating and Branding an Email with:
  • Company Colors, Logo & Contact Information, Social Media Buttons, and Links
  • Best Practices and Ground Rules for Creating Content
  • Creating Engaging Content in Your Email like Buttons, Videos, and Linking
  • Getting your Email Noticed in the Inbox with Subject Line and Preheader Text Tips
  • Permission Marketing Best Practices
  • CASL Overview & Tools to Help You Comply
  • Segmenting and Target Marketing Strategies
  • Use of the Contact Management Interface
  • Uploading and Managing Contact
  • List Growth Tools and Strategies
  • Analyzing Email Reports

Who Should Attend?
This course doesn't particularly target beginner versus advanced email users.  There is content throughout the course for both beginner and advanced users. Use the course as an opportunity to freshen up your skills and learn what you may have missed when teaching yourself how to use Constant Contact, or use the course as a way to onboard yourself into using Constant Contact as a new user.  Regardless of experience level, everyone leaves the day with plenty of takeaways.

It is recommended that you bring a personal laptop for use during the workshop(s).
IPads and tablets are not sufficient for hands-on activities.

FACILITATOR INFORMATION
Robyn Quinn
APR, MA, Fellow CPRS
http://bigbangcommunications.ca/

President of Big Bang Communications, Robyn Quinn is a dynamic marketing communications professional with 20 years experience including military, technology, government, not-for-profit, association, entertainment, retail and transportation sectors.  She is currently instructing Digital Content Strategy for Camosun College as well as delivering practical workshops to Chambers and business groups across the island.

Robyn has been the ALE (Authorized Local Expert) for Constant Contact on Vancouver Island since 2012. A graduate of Royal Roads University (MA Professional Communications) and Saint Mary’s University (BA, and Dip. International Marketing & Finance), Robyn also has a Certificate of Change Management from PROSCI and is a long time accredited member of the Canadian Public Relations Society (CPRS). As a passionate communicator – Robyn helps clients develop a strategic content management approach to create powerful connections with their customers and audiences using email and online channels.

Recognized for her innovative and successful campaigns with several regional and national awards, Robyn was nominated in 2013 for the RBC Canadian Women Entrepreneur Awards.