The Center for Rural Development
2292 South Highway 27
Somerset, KY 42501
Training Room-2nd Floor
Crinda Francke, President and Owner of ExecuTrain of Kentucky, has been working in the training and development industry for over 15 years.
Ms Francke, President and Owner of ExecuTrain of Kentucky in 1990 with a BBA in Business Administration, Ms. Francke worked as a computer analyst and accountant until 1994 when she became the sales manager for ExecuTrain of Lexington. In 1997, she purchased the existing ExecuTrain of Lexington franchise becoming the President and CEO. In 2000, she expanded the ExecuTrain territory by purchasing the Louisville operation and franchise rights. Having worked with hundreds of Kentucky organizations to design, plan, and deliver their employee training programs, Ms. Francke has been involved in all aspects of employee development.
Ms. Francke and her team of ExecuTrain instructors will bring a variety of dynamic new training opportunities to The Business and Community Traiing Center in Somerset.
Contact
Robyn Phillips
rphillips@centertech.com
606.677.6000
Course Description:
Create more engaging presentations, more actionable e-mails and more persuasive memos. The need for sharp writing skills in business is greater today than ever before. We're surrounded by mountains of text on our virtual and actual desktops every day. Learn how to choose the most powerful words and write the most effective documents to give yourself a much-needed edge.
Part 1: Back to the Basics
Mastering Spelling, Punctuation, and Usage
Six Tips for Better Spelling
Punctuation Pointers
Part 2: Choosing Your Words Carefully
Sharpening Your Writing Style
Deleting (Unnecessary) Redundancies
Forming Parallel Construction
Recognizing Clichés
Avoiding Sexist Language
Part 3: Improving Your Business Writing
Strengthening Your Memos
Using Email Effectively
Ten Tips for a Better Memo
How to Begin
Part 4: Writing for Special Circumstances
Special Kinds of Business Writing
Conveying Bad News Tactfully
When the News Is Especially Sensitive
Writing Persuasively
Using the Motivated Sequence Outline
Part 5: Know Your Audience
Identifying Communication Styles
Writing to Specific Styles
Ten Techniques for Effective Communication
This class is offered through a partnership between The Center and Executrain.