Michelle Kaufmann
Oregon Wine Board

Support Materials

  • Download the digital graphics
  • Poster for your tasting room to promote "Oregon Wines Fly Free."
  • Case label to apply to all shipping boxes offered to customers.
  • Web banner for your website.

Participating wineries will be included in promotional listings on the OWB website and social media as well as highlighted in marketing efforts undertaken by Travel Oregon and Alaska Airlines.


Oregon Wines Fly Free

         Logo with board                                         alaska                                        

The Oregon Wine Board is once again partnering with Alaska Airlines and Travel Oregon to bring back the successful "Oregon Wines Fly Free" program starting May 1. Of the various regions that participate in similar Alaska Airlines programs, Oregon is the only region with a statewide program effective for an entire year!

Alaska Airlines Mileage Plan members will be allowed to have thier tasting room fee waived at all participating wineries, and can check one case of Oregon wine for free on all domestic flights from participating Oregon airports (Medford, Redmond, Eugene and Portland, plus Walla Walla). Additionally, passengers traveling from participating Oregon airports on a direct Alaska Airlines flight to British Columbia are also eligible.  Holiday weekends and special events are excluded. 

This program is open to all Oregon wineries. There is no fee to participate but registration is required. To participate, click the "Register Now" link below, enter your winery information and agree to the program requirements. 

Promotional have begun, so please sign up today. Deadline for winery registration is May 31. 

See the Q & A below for more details.

By Registering You Agree To The Following

  • Alaska Airlines Mileage Plan members who show their boarding pass or itinerary identifying an Alaska Airlines ticket has been purchased and is in use for travel (either on paper or digitally) through participating airports, will have their tasting fees waived at all participating wineries. This excludes holiday weekends and special events.
  • Guests who qualify and purchase six bottles or more will have their wine packed carefully by your winery staff, in a wine shipping container to ensure the wine travels without damage as checked luggage.
  • Your winery will promote the "Oregon Wines Fly Free" program on your website, in social media efforts, and in tasting rooms with posters provided by the Oregon Wine Board.

How You Can Make The Program A Success

  • Be sure your tasting room staff are fully informed of the program and have them mention it to each guest. Some Alaska Airlines Mileage Plan members may not be aware of the program and your team will be essential to informing them. 
  • Feature the program on your winery website with digital graphics that will be provided by the Oregon Wine Board. 
  • Include the details and a linkable graphic (to the information page) in your winery newsletter and email blasts. Be sure all of your contacts are aware of the program.
  • Offer proper case shippers to any guest who buys wine from you no matter the quantity. You can charge for the packaging if needed but by offering it you are encouraging additional sales as well as making it easy to get all their Oregon wine home safely. 
  • Feature the program poster prominently in your tasting room.
  • Promote the program through social media efforts such as Facebook, Twitter and Instagram.

Q & A

Who can participate?
Any Oregon winery that commits to the simple requirements noted above and registers with the required details may participate. 

Will this apply to each customer who is flying on Alaska?
This program is only available for Alaska Airlines Mileage Plan members who can show an inbound boarding pass for a participating Oregon airport and Walla Walla.  Qualified participants will recieve a waived tasting fee at participating wineries and will be allowed one case to be checked free of charge. So, if a group comes in and each person has a proper Alaska Airlines Mileage Plan proof and boarding pass, they will be allowed to participate.

How Many Cases Can They Check For Free?
Only one case per person can be checked free of charge. Additional cases will be charged the regular baggage fee.

If a passenger connects with other airlines, can they still check the case of Oregon wine at no charge?Yes, unless the case is retrieved from baggage and rechecked at any stopover, such as when connecting to international flights. Generally, the case will fly for free to all 50 states.  

What Oregon airports are participating in this program?
Portland, Medford, Eugene, Redmond are the airports served by Alaska Airlines and all qualify for the program. Because there are Oregon wineries near the Walla Walla airport, it is included in the Oregon program.

Does a passenger need to fly in and out of the same airport to take advantage of this offer?
No, as long as they fly in and out of the noted Oregon airports, or Walla Walla, they are eligible to take advantage of the waived tasting fee and complimentary case check.

Is this a permanent program?
No, this program is only valid for one year. We are close to securing a start date, which we hope is May 1, and will keep you informed as to the official effective dates of the program. Continuation of the program will be assessed based on the success of this second effort.