When

Friday, April 13, 2018 from 9:30 AM to 12:00 PM EDT
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Where

SNHU Maine 
10 Tibbetts Dr.
Brunswick, ME 04011  

 
Driving Directions 

Contact

Tiffany Payton 
Augusta SCORE Chapter 0305 
207-627-4471 
 

Sponsored By

 
 

Facebook: Intermediate Topics For Business 

 

In light of the recent changes to the Facebook news feed algorithm, how can small businesses andorganizations leverage their presence on Facebook? Is it even worth it? Well, don't throw in the towel just yet. During this interactive workshop, you will learn the tips and tricks you need to know in order to rise above the algorithm changes and continue to deliver quality content to your audiences. We will also discuss Facebook Insights in depth. (Plus, you’ll get answers to all those Facebook questions you've been DYING to ask.)

It’s time to make the most of Facebook time and energy to engage more of the people who matter most to your business! 

In this workshop, you will learn to: 
  • Understand Facebook for Business Insights so you can strategically build your following and create more engaging posts based on REAL data 
  • Manage it all including scheduling posts, tagging, and engaging with other business pages 
  • Define one of your target audiences more clearly and understand how to provide them additional value, engage with them consistently, and speak using a voice that they will listen to on Facebook. 
  • Use Facebook Advertising and Boosted Posts more effectively 
You will walk away with: 
  • A clear understanding of Facebook's latest algorithm changes and how they will effect your Facebook strategy 
  • Tips and tricks for making your organic content posts stand out and better engage your audiences 
  • Guidelines for creating engaging, authentic content for your brand’s Facebook Page 
  •  A list of your key network partners and an understanding of how to collaboratively market with those partners on Facebook 
  • A better understanding of key metrics to track on your brand’s Facebook Page 
*This is a hands-on workshop, so please plan to bring your laptop with you if you have one. This workshop requires a basic knowledge of Facebook. You should have a Facebook personal account and be able to log into your Facebook Business/Brand Page. 
Your Presenter 

 

Abbie McGilvery is a Social Media Strategist and owner of From The Nest, a social media company  based in Portland, Maine. Abbie helps individuals and organizations get focused on their marketing goals, plan for growth, and figure out how to best use their authentic voice to match their products or services with their audiences’ needs and desires. Working one-on-one, she serves as an adviser, guide, and mentor for the people she works with. She enjoys speaking, bringing together groups of brave people, inspiring others to tell their stories out loud, and watching creative people SHINE!