SCORE Central Coast
ali.simpson@scorevolunteer.org
831-621-3735
This is an online event.
The SBA reports that 42% of new startups fail because they offer a product that the market doesn't need.
In this low-cost webinar, you will learn how a few hours of brainstorming and due diligence can bring clarity, context, and confidence in your new venture and help you build the foundation for your business success.
We'll discuss the steps and right sequence in vetting your idea for a new business, (or a new product in your existing business.)
Topics include:
Vetting any business idea, or any idea for a new product, and on paper well before spending significant money, time, and energy is an essential exercise that provides the framework to eliminate the costly mistakes many business creators and founders make.
Patricia Bottero St-Jean is an internationally recognized Start-a-Business Coach, a small business enthusiast, a freedom seeker, a pragmatic optimist, and an avid hiker who secretly talks to trees. She believes entrepreneurship is the best path to the freedom of building a life of one's own design and that truly successful small businesses afford their owners the ability to prioritize who is most important and what matters the most to them. She began her entrepreneurial career at age 25 and has since spent her professional career in the trenches of America's Main Street Business progressing from bootstrapping her independent startup that she grew over 20 years, to small business acquisitions while coaching and mentoring owners of all types of businesses.
During her career, she observed that most struggling and failing businesses are owned by very capable individuals who unfortunately made a first and fatal error. They started or bought the wrong business for them simply because they didn't know how to exercise a thorough preliminary due-diligence and business planning before starting their business. As a result, they wasted precious time and money. Through her 30+ year career in the small to mid-size enterprise sector, Patricia also observed that 9 out of 10 new business ideas abort before they take off. Consequently, she founded OPEN FOR BUSINESS, a Start-a-Business Lab and Coaching Agency specialized in guiding entrepreneurs from the early-stage research and up to the launch of their ideal business so that they can start their venture on a solid foundation that minimizes risks and maximizes success.