SCORE Central Coast



Thursday, December 3rd, 2020 at 1:00PM-2:30PM


This is an online event. 



How to Interview Your Ideal Customers to Launch a Product they Want to Buy 

Believing that we know what our customers will buy is the fastest way to fail in business. Yet, when launching a new product, many entrepreneurs make assumptions about who their customers are and what they want. As a result, these business creators end up wasting their money and time because of a misaligned product/market fit. So, how can you be sure your customers will want to buy your product?

In this webinar, we discuss strategies and tactics to get your customers' input so that you can verify your assumptions and even get their "buy-in" before the launch of your product or business.

During this class we discuss how to first test, refine and even pivot your product entirely based on the feedback you'll get from your market segments.

You'll discover:

- Who to interview when collecting intelligence about the product you are building.

- How to find interviewees and set-up the interviews.

- How to document the interviews.

- Why surveys don't always help and when are they useful.

- How the interviews can warm your audience and build future channels to reach your ideal customers.  

-And more!

Fee: $10 (this fee supports our nonprofit and free business mentoring services)

Your Presenter: Patricia Bottero St-Jean

Patricia Bottero St-Jean is an internationally recognized Start-a-Business Coach, a small business enthusiast, a freedom seeker, a pragmatic optimist, and an avid hiker who secretly talks to trees. She believes entrepreneurship is the best path to the freedom of building a life of one's own design and that truly successful small businesses afford their owners the ability to prioritize who is most important and what matters the most to them. She began her entrepreneurial career at age 25 and has since spent her professional career in the trenches of America's Main Street Business progressing from bootstrapping her independent startup that she grew over 20 years, to small business acquisitions while coaching and mentoring owners of all types of businesses.

During her career, she observed that most struggling and failing businesses are owned by very capable individuals who unfortunately made a first and fatal error. They started or bought the wrong business for them simply because they didn't know how to exercise a thorough preliminary due-diligence and business planning before starting their business. As a result, they wasted precious time and money.  Through her 30+ year career in the small to mid-size enterprise sector, Patricia also observed that 9 out of 10 new business ideas abort before they take off. Consequently, she founded OPEN FOR BUSINESS, a Start-a-Business Lab and Coaching Agency specialized in guiding entrepreneurs from the early-stage research and up to the launch of their ideal business so that they can start their venture on a solid foundation that minimizes risks and maximizes success.


Register Now!