Don’t Let Words Get in the Way

While words are important–when we are most moved, when we are touched to our very core–words often seem inadequate. Communicating without words makes your message universal. If you can clearly convey your story without speaking, it will resonate with audiences of diverse cultures and backgrounds who might otherwise be hindered by language barriers. It’s the first step to developing the essence of your story. It can also lead to a memorable campaign that maintains the same level of impact across all media: print, online, video, or live.

Key take-away: Create a strong framework for your story centered on the key players and their motivations to reveal a clear, basic message that can engage a wider audience.

Teaching Artist: Gregg Steigmeyer

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