Wake County Library


Thursday, July 25, 2019 from 6:30 PM to 8:30 PM EDT
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Eva Perry Regional Library - Apex 
2100 Shepherds Vineyard Dr
Apex, NC 27502

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David Grant 
Raleigh SCORE #0096 

Email marketing for Startups


When starting a business, rapid growth is crucial. Email marketing is the best marketing tool for small business owners and entrepreneurs. Email marketing has the highest ROI of all marketing channels. It allows you to build relationships and trust with your audience so that you can nurture them to conversion. If you already know about email marketing or you are just getting started, Hank will teach you how to use it effectively. This workshop is geared toward business owners or soon to be business owners that have never used email marketing or have limited knowledge.

You will learn:

  • Why email marketing is important
  • Learn about best practices
  • See effective example emails and templates 
  • Learn how to use data to market to the savvy empowered consumer

Speaker Biography

Hank Hoffmeier is an author, speaker, podcast host and Strategic Insights Manager at iContact. With a passion for all things digital and social, combined with more than 18 years of experience in sales and marketing, Hank enjoys partnering with organizations large and small to improve their marketing strategy.