Where
Greater Naples Chamber of Commerce2390 Tamiami Trail North
Naples, FL 34103
Driving Directions
GROW YOUR BUSINESS ONLINE with GOOGLEAPRIL 28, MAY 12, JUNE 23
3 – SESSION HANDS ON SERIES
BRING YOUR TABLET OR LAPTOP
SESSION 1 (April 28)
UNLOCKING the POWER of YOUR PIN DROP on the GOOGLE MAP
This workshop will take a deep dive into how businesses can get the most out of the free platforms available from Google including the Google My Business Directory, Google Maps, and the free mobile apps and analytics tools available. Today’s consumers rely upon Google to get instant information at a moment of need. Successful businesses are effectively utilizing Google’s free tools and positioning themselves to capture this digital traffic and outperform their competition.
WHAT WILL I LEARN?
- The process of claiming and verifying a free business listing in Google’s directory or enhancing an existing one
- How to access free analytics Google provides regarding traffic on your business listing
- How to create a robust Google directory listing and get found by local customers.
SESSION 2 (May 12)
BEST BEHAVIORS to BOOST YOUR GOOGLE RANKING
WHAT WILL I LEARN?
- Perform a free test of your website to identify issues that may be hurting your SEO
- On-page vs. off-page SEO strategies
- How to access free tools from Google ranking and organic traffic from SEO activities
- Prioritizing SEO tactics based on target audience, competition and budget
- Examples of content marketing and how to incorporate them into your digital footprint.
- Best practices for shopping for and evaluating the benefit of professional SEO services
SESSION 3 (June 23)
DRIVING SALES from BUYING CLICKS with ADS on GOOGLE
WHAT WILL I LEARN?
- Define digital ad jargon (e.g., PPC, CPC, CPA, PPV, CTR)
- How to leverage a landing page to convert clicks into leads.
- Best practices for testing ad campaigns on Google to control spending
- Case studies of local businesses successfully driving sales with effective Google ad campaigns
- How to retarget website visitors with ads on other websites they visit.
- Best practices for shopping and evaluating ROI from professional digital advertising services.
Marketing Guru and Google Partner - iPartnerMedia
iPartnerMedia is a cutting-edge website design and marketing company with a strong track record of implementing SEO and SEM strategies with a strong ROI. As Google Partners, they are certified and verified Adwords experts with the know-how to get your business found online.