Websites Made Simple
What Every Business Owner Needs to Know
Whether you are creating your own website, or directing the efforts of a webmaster, this seminar is for you
February 22 9:30 am - 11:30 am
Creating and publishing your website can feel like a daunting task.
Even with templates that take care of the look and feel of your website, you still need to create and format content for your pages and make sure search engines can find you.
It’s easy once you know where to focus. You can publish your website quickly with just the essential pages you need to get yourself online.
Join us for this great presentation where we’ll show you the best practices on:
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Creating great content for your site:
- 4 questions your homepage must answer before you hit publish
- The real purpose of your about page and how to create one your visitors want to read
- How to make it easy for visitors to find and contact you
- SEO – Getting found online:
- Search terms and phrases
- Where they go in your content
- Content refreshes
- Driving traffic to your site
- Submitting your website for review
- Using images effectively:
- Tips for using images
- Image sizing
- Alt text
- Images/graphics/media and search engines
- Demonstration of Website Builder from Constant Contact
- Next Steps
Attendees at this seminar will leave with:
- A template for creating effective website content
- 4 easy ways to improve SEO for their website
- Improved understanding of image use - strengths and limitations
- Basic understanding of a new, easy-to-use website creation tool from Constant Contact
Presenter Barbara Langdon:
Barbara has been helping hundreds of small business owners and non-profit executives create and implement effective digital marketing programs since opening her website development company over 20 years ago. She added email marketing to her service portfolio in 2006 when she became a partner of Constant Contact. After working for Constant Contact for over 4 years, Barbara moved to Florida and started offering training and services in Email Marketing, Facebook Marketing and Advertising, and website development.